Customer journey mapping guides
Practical guides to mapping your customers’ journeys and acting on what you find. Each one links to a template you can open and change, free, with no sign-up needed.
- What is a customer journey map? (With examples)What a customer journey map is, what goes in one (phases, steps, touchpoints, feelings, pain points and ideas), when to use one, and examples to open. · 5 min read
- How to create a customer journey map, step by stepA practical method for creating a customer journey map: choose the journey and the customer, map the steps and feelings, check the evidence, decide what to fix. · 5 min read
- How to run a customer journey mapping workshopHow to run a customer journey mapping workshop: who to invite, how to prepare, a 90-minute agenda, common mistakes and what to do after the session. · 5 min read
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